The Nike Unlimited Experience

Tuesday, August 23, 2016

Part of Nike's Unlimited Campaign is the opening of the Nike Unlimited Stadium in Bonifacio Global City. The stadium is a digitally-enabled running track shaped in the sole print of the Nike LunarEpic Low Flyknit. The track is 200 meters long, complete with a ramp for uphill running, and is lined with a LED screen. The LED screen would display the runner's avatar, which would race with them, to challenge themselves. The stadium also allowed runners to try on the Nike LunarEpic Flyknit and the Nike LunarEpic Low Flyknit and wear them while running on the track.

The Nike Unlimited Stadium was open for seventeen days from August 5 to 21. With the Nike Unlimited Passport, filled with daily challenges in the pursuit of cool freebies, I was a frequent in that stadium. Here are some photos of the entire experience.
the track and the LED screen
 with the usual suspect at the Nike Unlimited Stadium
the Nike Unlimited Passport
shoe-trialing - I fell in-love with the pink and yellow-orange pair
 the challenges pushed us to run faster and stronger
 I had to leave my mark at the stadium :)
during the last day (I had haircut earlier that day, if you're wondering)

The Nike Unlimited Stadium closed with a program composed of a series of more challenges to push runners to be at their very best. I was sad to bid the stadium "goodbye" but it left me with a takeaway that we, all of us, can be unlimited. As long as we are determined to push ourselves to go beyond our limits, then we can do it. And with that instilled in the hearts and minds of everyone who got to try the Unlimited Experience, the campaign was indeed a success.

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