If you're a fan of K-Pop, K-Dramas, or Korean culture in general, HiKR Ground is a must-visit spot in Seoul. Operated by the Korea Tourism Organization, this multi-level space is designed to immerse visitors in different aspects of Hallyu (the Korean Wave) while also showcasing Korea’s top tourist destinations. The best part? It’s completely free!

HiKR Ground Seoul
in the subway set

The first floor greets visitors with the massive HiKR Wall, a 31-meter-long digital display showcasing Korea’s beautiful landscapes and tourism videos. If you’re looking for travel inspiration, this is a great place to start. You’ll also find brochures about different destinations in Korea, making it a useful stop for trip planning.

The second floor is a dream come true for K-Pop fans. There are themed sets inspired by music videos, including a coin laundry room like the one from BTS’s Permission to Dance and a spaceship set from Aespa’s Next Level. The real highlight is the XR Live Studio, where you can create your own K-Pop-style video with customizable virtual backgrounds and lighting. 

HiKR Ground
coin laundry room set

The third floor blends art and K-Drama tourism. The HiKR Artrium features works by Korean artists like Do Ho Suh and Kim Hong Shik, offering a contemporary take on Korean culture. If you love K-Dramas, the Dramatic Trip exhibit showcases famous filming locations, so you can note down places to visit in real life.

Korea is well known for its wellness tourism, and this floor lets you explore it through interactive exhibits. There are also immersive spaces that recreate the sights and sounds of Korea’s wellness destinations, from forest retreats to hot springs. 

After exploring the building, the fifth floor offers a space to relax with views of Cheonggyecheon Stream. There’s a Tourist Information Center where you can get travel advice, plus a reading area with free books and materials to take home. If you need a quick snack, you’ll also find Knotted Donut here.

HiKR Ground
HiKR Ground

HiKR Ground is an exciting, interactive way to experience Korea’s pop culture and tourism highlights—all for free. Whether you're a K-Pop fan, an art lover, or someone planning your Korea trip, it’s a fun stop worth adding to your Seoul itinerary. For the best experience, try to visit early in the day to avoid crowds.