SKYcable is the largest cable operator in the country and the leader in the cable entertainment industry. SKYcable's viewership or reach is close to 3.5 million viewers nationwide. SKYcable now dominates the cable TV market with about 94% market share nationwide.
On April 23, 2016, SKYcable's SKY Life Boracay Weekend kicks off the annual festivity with the 7th year installment of the most sought-after destination run in Boracay, SKYATHON 2016! A total of at least 800 run enthusiasts, Boracay residents, and guests combined are in for a weekend celebration with a cause. SKYathon also celebrates its second year of partnership with renowned race director Coach Rio dela Cruz. Runrio is the race management team behind SKYathon 2016.
Registration is open for two categories, 5k and 10k. Gun start is at 6am at the Epic Boracay beachfront, Station 2. The cause of this year's race is to save the corals of the island through the Coral Refurbishment Project of the Boracay Foundation Inc.
SKYathon 2016 caps off the weekend with UPBEAT! The SKYathon Victory Party - a celebratory event top-billed by three of the most sought-after Manila club DJs Mars Miranda, Ace Ramos, and Nina Saputil. This is one of Boracay's most awaited event with free booze, exciting activities, and all night partying at Epic Boracay!
Registration partners are Runrio.com (online), Chris Sports, and Rudy Project (onsite). Registration is open until April 15, 2016. Race kits will be distributed on April 22, 2016 from 9am to 9pm at Epic Boracay.